With the Alberta market slowing down economically, 2016 is proving to be a buyers market.  That said, it is ever so important for sellers to select the right real estate company to represent their home and ensure that their house is the one that’s SOLD before the competition.

Web appeal is vital with 80-90% of potential clients reviewing listings online prior to visiting the home. In fact, without an online presence or photos to review, you can bet that your property will virtually go unnoticed by potential buyers. Attention spans are low and competition is high – what are you going to do to make your listing worth looking at?

There are some things that are within your power as a seller – cleaning, decluttering, and working on curb appeal. If you select Sarasota Realty, you can also have your home staged (alongside light touch up work completed) for free in St. Albert – which can take your home from shabby to chic in just a few hours. But a perfectly manicured home needs to be displayed properly to sell – and a professional photographer is what’s needed to do the job. Sarasota Realty also offers this free of charge to all of their clients, to ensure their listings are presented at their best.

did you know…

Professionally taken photos of homes continue to sell for more on average – receiving more attention both online and in showings. This is because a professional photographer understands photo composition, lighting requirements, and editing skills to make sure that the photo perfectly represents the space. They know exactly what to focus on in a picture to grab a buyer’s attention. They not only have the proper equipment (including a tripod at the perfect height), but they know how to use it. Most importantly, a professional photographer can match a buyer’s expectations to what they receive – never over promising or under promising. This in itself will bring in the right group of potential buyers. Chance yourself with a realtor that uses an IPhone or handheld camera for your photos, and you chance having your home sit on the market for longer than it should. This is something that you just can’t risk today.

Let Sarasota Realty showcase your home – professionally accentuating the best of your interior. Our approach generates multiple showings and helps to sell homes in even the toughest of markets.

Here are a few Iphone vs professional photos to prove why our photographers help sell our listings, fast!

(First shots taken are Iphone, second shots are professional)

Lisette Sluser Interior Designer Stager St Albert

Lisette Sluser

She’s our in-house interior designer, stager, full-time comedian, and part-time caffeine drinker.

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SARASOTA REALTY p. (780) 460 2222 f. (780) 458 4821 25 Carleton Drive St. Albert, Alberta T8N 7K9